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UMG and DGMC Forge Groundbreaking Partnership to Elevate MENA Music Scene

today26/02/2024

Background

Universal Music Group (UMG) has made a groundbreaking move in collaboration with DGMC (Dubai Music Global City) to revolutionize the music landscape in the Middle East. This strategic partnership is set to energize one of the world’s fastest-rising music markets, the Middle East and North African (MENA) music community, marking a significant step towards establishing a vibrant music ecosystem.

DGMC’s ambitious vision to cultivate a thriving music environment in the Middle East will be realized through the development of ‘Music City,’ a hub situated in the UAE. This endeavor will encompass cutting-edge recording studios, educational academies, and the establishment of a comprehensive label dedicated to supporting local and regional artists at every stage of their careers.

The partnership between UMG and DGMC signifies a pivotal moment for the region’s music industry, combining UMG’s unparalleled expertise in artist development and market strategy with DGMC’s innovative approach to fostering homegrown talent. Together, they aim to empower aspiring artists and songwriters, providing them with the resources and platform needed to achieve both creative and commercial success.

Rasha Khalifa Al Mubarak, Chairwoman of DGMC, expressed enthusiasm for the partnership, emphasizing its role in advancing the UAE’s cultural agenda and elevating the music economy on a global scale. Adam Granite, Executive Vice President of Market Development at UMG, echoed this sentiment, highlighting the shared commitment to nurturing the next generation of musical talent in the region.

Key highlights of the collaboration include the establishment of three state-of-the-art Capitol Studios (which will be the first Capitol Studios outside of Hollywood) along with educational programs and immersive music experiences for fans. The joint venture label will focus on signing and developing local artists, bridging the gap between regional talent and international recognition.

Through structured curriculum courses and exclusive masterclasses, the partnership aims to equip future generations with the skills and knowledge needed to thrive in the music industry. By fostering a culture of creativity and innovation, UMG and DGMC are poised to shape the future of music in the Middle East and beyond.

Written by: Nicole Little

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